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Ashley Daneman

Growing audiences through heartfelt marketing and social media.

Marketing & Design Portfolio

Websites

Savannah Parents •

Website (wordpress): Savannah Parents

This website contains blog posts, YouTube videos, and an email capture form.

Tagline: "Savannah’s Go-To Guide for Kids’ Activities"

Blurb:
"Savannah Parents is the ultimate resource to take you from being out of the loop to having your finger on the pulse of every exciting and enriching opportunity Greater Savannah, GA has to offer our kids!

Whether you’re a parent, guardian, or simply someone who cares about a child's growth, we make it easy to find what you need - whether that’s fun weekend plans, educational opportunities, or special deals and promotions. Join the SP community to start exploring the vibrant world of possibilities to keep your family engaged, connected, and thriving in Savannah!"
"Authenticity" Concert Series •

Website (squarespace): "Authenticity" Concert Series

This website (including copy and graphics) served as a launch pad for introducing a innovative, new concert series in Kalamazoo, MI. The goal of the site was threefold:

1 - to get concert goers interested enough to join our email list.

2 - to explain the event to artists and take their applications.

3 - to enlist the support of and collaboration with local businesses and organizations around the series.

Authenticity 2020 is a concert experience by Kalamazoo, for Kalamazoo. This cross-genre series is presented to listening audiences in downtown Kalamazoo with the intention of increasing our community ties, building artistic excellence, and fostering relationships between artists, audiences and local businesses.

Customer Avatars, Email Campaigns, & Press Releases

Kalamazoo Music School •

Email Marketing: 6-Part Drip Campaign

The purpose of this campaign was to introduce a new program at the music school and launch the fall enrollment. Emails were focused on:

1 - creating excitement, anticipation, and urgency
2 - providing practical information to eliminate "threshold fear," such as days and times, price, and what to expect
3 - inspiring customers to invest in the program to receive the unique benefits
4 - educating the customer in order to overcome objectives and train their expectations

Social Media

Lead Magnets, Graphic Design, & Print Collateral

"Authenticity" Concert Series •

Graphic: "Authenticity" Concert Series

This infographic served to explain the many aspects of this elaborate concert series in a bite-sized, graphic form.

Authenticity 2020 is a concert experience by Kalamazoo, for Kalamazoo. This cross-genre series is presented to listening audiences in downtown Kalamazoo with the intention of increasing our community ties, building artistic excellence, and fostering relationships between artists, audiences and local businesses.